Archive for April, 2010
In our fast-paced society, we are all looking for ways to multi-task, streamline activities and make the most out of every minute in our day. This has certainly led to increased efficiency across the board, but it has also made us sacrifice some of the niceties that take precious time out of our day. For me, one of those beloved activities that have been sacrificed in the name of time management and efficiency was tanning.
Albeit, I probably shouldn’t have been lying in a tanning bed multiple times a week, but I still enjoy having a bronzed appearance even in the chilly winter months. However, I recently found a local mobile sunless tanning business that caterers to their customers hectic schedules. Now I can get my tan in the comfort of my own home and sacrifice minimal time out of my day.
If you’re decided to invest in a sunless tan, you probably want to take measures to ensure that your tan looks the best it can and stays as long as possible. Before the artist shows up at your home with their airbrush tanning equipment, it is essential to exfoliate your skin thoroughly with a salt or sugar scrub. This will slough off any dead skin cells and ensure that the tan is applied to fresh, healthy skin.
Once the tan has been applied, refrain from showering for at least a day so that the tan has adequate time to soak in. During the duration of your tan, try to shower sparingly, as the tan will lose some of its luster every time you bathe. In addition, air-dry when at all possible, as excess drying with a towel can irritate skin and rub-off your sunless tan.
Having owned and operated my own tanning business for over 10 years, I am confident in my abilities as a spray tan artist. As my company has grown however, I spend less time with the applicator in my hand and more time pushing papers behind a desk. This trend has required me to train several new tanners over the last few years, which has helped me develop a methodical system for developing successful spray tan artists.
Of course, knowing what spray tan solution to use and the proper techniques is essential. Once you have learned the basics, though, the only way to improve is through practice. For new tanners’ first few run-throughs, I find clients who are willing to serve as a guinea pig in exchange for a free tan. Even after this initial probationary period, however, I still require all of my employees to use tanning tents.
As a professional spray tan artisan, I pride myself on being prepared for any and all spray tanning scenarios. My vehicle is fully stocked with spray tanning supplies, and I keep a full supply of backups at my storefront, just in case. This level of preparedness may not seem necessary in the spray tanning industry, but if you fail to deliver a quality service to your customers, the effects can be devastating—particularly because so much of my business is generated via word-of-mouth advertising.
Last week I had an appointment with a client who had particularly dark skin. In fact, I didn’t even have a tanning solution with a DHA level high enough to give them the results they were looking for. Luckily, I came prepared. In my car, I had some DHA booster drops, so I added a few to my darkest solution to create a custom blend for the customer’s skin. The client was so impressed by my preparation and ingenuity that she asked for a few business cards to give to her friends.
After being in the tanning bed business for 13 years, last year I decided to take my business in a different direction. With all of the research and negative publicity focused on the adverse effects of tanning beds, I felt morally obligated to stop providing that service—not to mention the fact that business was floundering. I wanted to stay within the industry, which is why I decided to adapt my business model to mobile spray tanning.
I’ll be honest; it was a struggle in the beginning. Making the switch from a brick-and-mortar location to an on-the-go business took some getting used to, but I’m glad I made the switch. Many of my former clients now use the new service, and business is booming. I hope to add a few more tanning artists to my rota and invest in a three more vans to add to my already burgeoning fleet.
If you are endeavoring to start your own tanning enterprise, the airbrush tanning systems you invest in are of the utmost importance. It doesn’t matter how good your business model is or how well you advertise if you can’t provide your clients with first-rate service. To that end, there are several options when it comes to purchasing your equipment, and it is advisable to do some research before making your investment.
For those serious about their spray tanning business, it is crucial to realize that not all tanning systems are created equal. An economic model may be adequate for personal use, but if you are going to be serving dozens of clients, opt for a premium model. More advanced tanning systems will help you achieve better results and often come with a variety of attachments and other peripheral equipment too.
As summer inches closer, many of us are looking forward to basking in the sun and getting a rich, natural tan. Of course, the sun’s rays can be quite hazardous, so it is important to take precautions before sun exposure to prevent long-term damage and ensure that you don’t end up looking like a lobster. One tactic that many people employ to protect themselves from the sun is getting a “base coat.”
It is important to keep in mind that a base coat will not protect you from UV exposure and that you are still at risk. An airbrush tanning solution will not provide any SPF protection, so it is still imperative to utilize tanning lotion that has SPF protection before subjecting yourself to the sun’s rays. There are a myriad of benefits from being out in the sun, just be sure to take the proper precautions to prevent any detrimental effects.
When I first got into the spray tan industry, I had literally no knowledge about how to run my company or what products I would need. I managed the first year through a series of trial-and-error, and now that I have had my business for five years, I think I have a fairly thorough understanding of how to develop a successful enterprise. If I had to offer burgeoning spray tan entrepreneurs one piece of advice, it would be to research your equipment carefully before you invest.
Without a professional quality airbrush tanning system, you will achieve subpar results and deter your clients from employing your services again. For people looking to purchase their first set of tanning equipment, I recommend getting a comprehensive kit, which will include all of the essential items and accessories. Once you have all of the basic products, you can then make upgrades or replacements as you see fit.
After being in the sunless tanning industry for almost a decade, I have amassed a fairly large clientele. Some of my customers get their tan every week, no matter what. Others only get a tan during stretches of sunless weather or in preparation for a big event. Many of the people who get a tan on an irregular basis ask me how they can maintain there bronze coloring when they don’t receive a tan for weeks on end.
Of course, there are the little tricks that can get a few extra days out of your spray tan, but they certainly aren’t permanent solutions. The fastest and easiest way to keep your color is with a sunless tanning lotion. Unlike a bronzer, the color from the lotion will last about a week and it will firm and nourish your skin without leaving an unpleasant odor.
The economy is beginning to show signs of recovery, but it will likely be years until we recoup all of the jobs that were lost in the recession. As such, many people are looking to explore a new career path, open their own business and generate supplemental income. If you are considering any or all of the above, a spray tan business may be the answer. There are minimal startup costs and a huge amount of flexibility when it comes to your hours.
Since you travel to your customers for appointments, there are no drop-ins and you are able to customize your schedule. This allows you to keep your 9 to 5 job while your business is getting up and running and you build your clientele. If and when you expand enough, you can consider using your spray tan business as your primary source of income.